Our Mission
"We envision a global economy that uses business as a force for good."
We at Rude Records believe that everyone has the opportunity and responsibility to make the world a better place. That’s why Rude launched “Rude Cares”, the charity branch of the label.
Our aim is to connect artists and fans with no profits entities, associations and benefit projects dealing with civil rights, environment, mental health and other causes worthy of support. Rude is a B Corporation and is legally committed to allocating part of the annual Company’s profits to the support of activities and projects aimed at fighting inequalities and ensuring equity and quality in access to resources for every individual.
We are on a mission to make our Earth a better place through music! Hop on board with us!
Be the Change is a groundbreaking project by Rude Records, focused on raising climate change awareness in the Music Community. We create 100% eco-friendly, PVC-free Vinyl Records and support Green Future Project with each purchase, contributing to tree planting and environmental initiatives. The project collaborates with ten visionary artists, offering exclusive Greenyl variants of their records to fans worldwide.
Traditional vinyl records are harmful to the environment due to toxic emissions, but Greenyl's sustainable process uses solar energy and recycled plastic to reduce the ecological footprint. The initiative aims to mitigate vinyl's impact, as it emits 16 times more harmful emissions than CDs. By embracing "Be the Change," music enthusiasts can make a positive impact on the environment and join the movement for a greener future through the power of music.
Education For The Future
"Education for the Future" is the first project totally managed and endorsed by Rude Cares, aiming to offer school support to Dharavi children and teenagers, the largest and poorest area of Mumbai, where about one and a half million people live in conditions of extreme poverty.
It was launched in February 2021, thanks to the support of Rude Records and the precious collaboration of Rahul Devalya, our local project supervisor. He was strongly driven by the desire to help out children in his neighbourhood. The project offers a complete education support and tutoring program, intending to help reinforce the Indian school system, which is often overloaded and characterized by an excessively high dropout rate.
In 2021, we started a collaboration with Cooperativa Articolo3, a social enterprise engaged in developing and managing alternative activities with young inmates within the Bollate detention center. Bollate is considered one of the most advanced detention centers in Europe, as it’s focused on attempting to recover each inmate by offering alternative measures to brutal detention.
Building on this experience, we continued our collaboration through music, creating a recording studio inside the detention center where inmates could develop their creativity and record original songs. In 2024, the project culminated in the release of a rap compilation featuring one track from each participant, giving them a platform to share their stories and demonstrate the transformative power of music and self-expression.
Changing Tides
In a world where music and nature collide, a collection of extraordinary artists come together for a noble cause. "Changing Tides" is a collection of acoustic covers by the talented artists from Rude Records roster.
This compilation is more than just a musical endeavor. This project is a partnership born out of a deep commitment to the preservation of our oceans and its precious wildlife. Rude Records artists have chosen to raise their voices for a more sustainable environment. With each song, we will donate 100% of collected funds to Sea Shepherd.
Sea Shepherd fights to defend, conserve and protect the ocean with direct action to safeguard marine wildlife and their habitat in the world's oceans. Sea Shepherd's conservation actions aim to keep the biodiversity of our delicately-balanced marine ecosystems safe.
Donations
In June 2020, all label’s monthly revenues collected from the release of new singles were donated to Black Lives Matter in support of the fight against all forms of racism. Rude Cares has also supported the following international foundations: Victorian Aboriginal Legal Service, Black Renaissance, Campaign Zero, Black Emotional and Mental Health Collective, National Bailout Fund.
