Rude Cares

OUR MISSION

We at Rude Records believe that everyone has the opportunity and responsibility to make the world a better place. That’s why Rude launched “Rude Cares”, the charity branch of the label. Our aim is to connect artists and fans with no profits, associations and benefit projects dealing with civil rights, environment, mental health and other causes.

We aspire to incorporate this social mission with what we do best, creating and distributing good music! Rude has committed to minimizing its impact on the environment and maximizing its positive social impact, collaborating more and more with responsible and certified suppliers.

Rude is also in the process of becoming a B Corporation and is legally committed to allocating part of the annual Company’s profits to support activities and projects aimed at fighting inequalities and ensuring equity and quality in access to resources for all.

We are on a mission to make our Earth a better place through music! Hop on board with us!

PROJECTS

Education for the Future

'Education for the Future' is the first project totally managed and endorsed by Rude Cares, aiming to offer school support to Dharavi children and teenagers, the largest and poorest area of Mumbai, where about one and a half million people live in conditions of extreme poverty.

It was launched in February 2021, thanks to the support of Rude Records and the precious collaboration of Rahul Devalya, our local project supervisor. He was strongly driven by the desire to help out children in his neighbourhood. The project offers a complete education support and tutoring program, intending to help reinforce the Indian school system, which is often overloaded and characterized by an excessively high dropout rate.

So far, a location has been rented inside the slum, and two tutoring classes of over 50 students are alternated. Lessons are supervised by Uruvi and Minaxi, two experienced teachers from the neighbourhood who spent years in educational programs and have a deep awareness of Dharavi's students' needs and difficulties. In October 2021, we also started a weekly class for women who are currently unemployed but willing to develop new skills to enter the job market and emancipate themselves from often complex and violent backgrounds.

100% of the funds raised through our crowdfunding will be donated to the project.

We are convinced that education is the most powerful driver to change the world and represents the hope for a better future. Be part of the change.

Donation Campaign to Black Lives Matter

In June 2020, all label’s monthly revenues collected from the release of new singles were donated to Black Lives Matter in support of the fight against all forms of racism.

Rude Cares has also supported the following international foundations: Victorian Aboriginal Legal Service, Black Renaissance, Campaign Zero, Black Emotional and Mental Health Collective, National Bailout Fund