We at Rude Records believe that everyone has the opportunity and responsibility to make the world a better place. That’s why Rude launched “Rude Cares”, the charity branch of the label. Our aim is to connect artists and fans with no profits entities, associations and benefit projects dealing with civil rights, environment, mental health and other causes worthy of support.
Our aspiration is to incorporate this social mission with what we do best: creating and distributing good music! Rude has committed to minimizing its impact on the environment and maximizing its positive social impact, increasing the number of its collaborations with responsible and certified suppliers.
Rude is a B Corporation and is legally committed to allocating part of the annual Company’s profits to the support of activities and projects aimed at fighting inequalities and ensuring equity and quality in access to resources for every individual.
We are on a mission to make our Earth a better place through music! Hop on board with us!
Education for the Future
'Education for the Future' is the first project totally managed and endorsed by Rude Cares, aiming to offer school support to Dharavi children and teenagers, the largest and poorest area of Mumbai, where about one and a half million people live in conditions of extreme poverty.
It was launched in February 2021, thanks to the support of Rude Records and the precious collaboration of Rahul Devalya, our local project supervisor. He was strongly driven by the desire to help out children in his neighbourhood. The project offers a complete education support and tutoring program, intending to help reinforce the Indian school system, which is often overloaded and characterized by an excessively high dropout rate.
So far, a location has been rented inside the slum, and two tutoring classes of over 50 students are alternated. Lessons are supervised by Uruvi and Minaxi, two experienced teachers from the neighbourhood who spent years in educational programs and have a deep awareness of Dharavi's students' needs and difficulties. In October 2021, we also started a weekly class for women who are currently unemployed but willing to develop new skills to enter the job market and emancipate themselves from often complex and violent backgrounds.
100% of the funds raised through our crowdfunding will be donated to the project.
We are convinced that education is the most powerful driver to change the world and represents the hope for a better future. Be part of the change.
Donation Campaign to Black Lives Matter
In June 2020, all label’s monthly revenues collected from the release of new singles were donated to Black Lives Matter in support of the fight against all forms of racism.
Rude Cares has also supported the following international foundations: Victorian Aboriginal Legal Service, Black Renaissance, Campaign Zero, Black Emotional and Mental Health Collective, National Bailout Fund
GREEN FUTURE PROJECT
In July 2022 Rude Records started a partnership with Green Future Project, a platform that makes companies able to track, trace and visualize their impact in real-time. Every month, Rude donates part of its income to fund some of the projects led by GFP, aimed at the restoration and preservation of green areas and to the compensation for the company’s emissions and employees' footprint.
The widget on our website will be updated every month to ensure a constant provision of Rude’s climate impact. Through the widget, Rude supporters and customers have the chance to see what projects we are currently contributing to and where in the world they’re based.
In 2021, we started a collaboration with Cooperativa Articolo3, a social enterprise engaged in developing and managing alternative activities with young inmates within the Bollate detention center. Bollate is considered one of the most advanced detention centers in Europe, as it’s focused on attempting to recover each inmate by offering alternative measures to brutal detention. Bollate has proven to be very successful over the years: recidivism is very low compared to national average.
Rude has spent a whole day in Bollate, helping the young inmates painting a section’s wall with images of bands and solo singers that made the history of music, such as The Beatles, Elvis, The Queens and others. After finishing the work, the Rude team had lunch with the inmates outdoors. This was a special day for Rude and for the guests of Bollate, as it made us all realize once more how important it is to offer people a second chance!
We look forward to replicating the initiative in the close future!